The Advertising World of Jose Borghi

Jose Henrique Borghi is the co-CEO of the Brazilian advertising agency, Mullen Lowe. He is widely considered one of the most influential advertisers in history. He has produced commercials and classics that are recognized classics. Borghi was born and raised in Presidente Prudente, Brazil. He first found a passion for advertising after his sister took him to see a performance at a local theater. The presentation at the theater that evening was a presentation of the commercials that won awards at Cannes that year. After high school, he attended and graduated from PUC Campinas with a degree in Advertising and Propaganda and learn more about Jose Borghi.

His first pre-college advertising job came with a position at Standart Ogilvy in 1989. Throughout the next few years he worked at various advertising agencies before founding his own, BorghiErh. In 2006, the company was bought and absorbed by advertising agency, Lowe. The two names were combined, making it Borghi Lowe. The recently performed another strategic merger. This time it merged with Lowe & Partners and the Mullen Group and its name was again changed to Mullen Lowe. Through all of the merges, Jose Borghi remained in top leadership. Today he presides as co-CEO with Andre Gomes.

Borghi’s legendary status is not just recent. He has spent most of his advertising career on the top of the game. His advertising genius has long been in demand by many industries throughout the world. Just a few of the high profile companies he has worked for: Delta Airlines, Fiat, Electrolux, Asia Motors, AOL, and American Express. And that is just a small example of the many he has worked for. To date for his advertising work has garnered him 14 Cannes Lions, seven London Festival Awards, ten The One Show Awards, 11 New York Festival awards, 15 April Advertising Awards and 10 Clios Awards and more information click here.

Roberto Santiago’s Journey to Legacy

Roberto Santiago became known to many for different reasons. Some knew him as a writer in children literature, while others knew him as a play director. Nevertheless, Roberto became known to many because of his Manaira Shopping Mall, which is the largest and most modern mall in Brazil. The iconic disposition of the mall makes all people desire to know its owner.

The Journey to Maniara

Roberto never dreamt of going into business as a young man. Instead, he always saw himself writing, as that was his main passion. As earlier mentioned, he started his venture in children literature, where he wrote stories and made graphics for kids. The literature spread throughout Brazil, where parents and schools administration bought his books in large volumes. After that, Roberto Santiago took a career in play and script writing. Santiago used his imagination to come up with storylines that would captivate his desired audience. Later, he also launched into play directing, where he guided the characters on how best to play their roles in the storyline. The role suited Santiago best as he mainly directed the plays, which he personally wrote.

Roberto also engaged in blog writing, and his success there birthed his desire to learn more about making investments. He had his own blog in which he inspired people on the best ways to handle life’s challenges. He advised people never to give up even when things got really tough. Since the blog generated him some income, Roberto decided to invest his money, However, he first decided to gain some knowledge on the best ways to invest. Consequently, Roberto joined the Pio X- Marist College and the University Center in Joao Pessoa, where he studied business. At that point, he felt good enough to pursue business endeavors.

While Roberto was still in school, he opened the Santa Rosa Café, which was a small venture since he could not afford to buy a big piece of land for business as he desired. Roberto kept his savings from the business and later opened a cartonnage company, which dealt with the manufacture of cardboards and other utility things. The venture was very successful, and he says that it marked the turning point of his life. Roberto used the savings from the business to buy the land on which he built the Maniara Shopping Mall. Within two years of buying the land, Roberto constructed and launched the operations of the mall.

Manaira Shopping Mall was a vision in which Roberto aspired for customers to get all the goods they wanted under one roof. Excellence and class were also part of the vision as Roberto wanted people to be a world away from their normal world upon entering the Maniara Mall.


Livio Bisterzo Of HIPPEAS

Livi Bisterzo, co-founder of HIPPEAS, a natural foods snack company, has announced that Leonardo DiCaprioand and Strand Equity Partners have recently made a minority investment in his company. Bisterzo says this adds to the already extremely positive direction of the young company that is making huge strides in popularity in both the U.S. and U.K. Seth Rodsky, co-founder and managing partner of Strand Equity Partners, says he and his company joined because they sincerely believe in the future success of HIPPEAS. He says he also has full confidence in Bisterzo’s capability of leading HIPPEAS into the future. DiCaprio has long been interested in environmental and health-friendly investments. Along with HIPPEAS, he also invested in sustainable seafood brand, Love in the Wild.

HIPPEAS kind of got started as an afterthought. Unlike most entrepreneurs, Livio Bisterzo started with a concept, an idea, rather than an actual product. To get investors interested in his idea, he built an intriguing story behind it. The result was the creation of the now incredibly popular-and becoming more so-HIPPEAS, organic chick pea puffs. To date the brand is being sold by over 18,000 retailers. HIPPEAS has made an especially lucrative partnership with Starbucks.

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After high school in 1999, he moved to England to attain higher learning at the University of the Arts. In 2003 he began his first venture, an events business. By 2009 he was such an influential businessman that the Evening Standard placed him on their list of London’s 1000 Most Influential People. But that was only the beginning. In the years that followed, he ventured into many other areas of business. Today this successful entrepreneur lives in Los Angeles with his wife and three children.

Read more: ‘When things are going south, it can be lonely for an entrepreneur’

The Reason Behind Kabbalah’s Popularity

So many non-Jewish Hollywood celebrities are becoming fascinated with the Kabbalah. But the question that lingers on people’s minds is what might be the reason behind this fascination that has led to famous Hollywood celebrities who are non-Jews to want to know more about Jewish traditions and even go to the extent of practicing it or converting to Judaism. Madonna is one of the Hollywood stars to have developed an interest in the Kabbalah and went further to open more than one Kabbalah center. In addition, Madonna invested heavily in studying the ancient Jewish tradition. Other Hollywood stars who have also developed an interest in the Jewish Kabbalah are Paris Hilton, Britney Spears, Elizabeth Taylor, Sandra Bernhard, the late Sammy Davis and the late Marilyn Monroe and more information click here.

One of the reasons behind this mysterious fascination is that many of this Hollywood stars believe that the Kabbalah helps them deal with life challenges such as relationship breakups. One such example is Paris Hilton whom after splitting with Nick Carter was able to cope with the situation after visiting the Kabbalah Centre in Los Angeles. Others such as Sammy Davis ware attracted to the Kabbalah because they believe that Judaism holds a true spiritual peace that is lacking in personal make-ups. Others like Madonna and Elizabeth Taylor were drawn to Kabbalah because of the precepts it holds in believing on the need to help others and seeking stability in this chaotic world. Marilyn Monroe’s, on the other hand, was attracted by the Judaism concept of having a close family and learn more about Kabbalah.

Kabbalah Centre International is located in Los Angeles, California and is registered as a nonprofit organization. The Centre provides courses on the Zohar and Kabbalistic teachings online. Also Kabbalah center has regional and city-based centers including study groups that also provide teachings on Kabbalah and courses on the Zohar.

The Kabbalah Centre in the United States of America was founded in the year 1965 by Rav Philip Berg and Rav Yehuda Brandwein as The National Research Institute of Kabbalah. According to the Kabbalah Centre website, Kabbalah is defined as an ancient wisdom that provides practical tools for purposes of creating joy and lasting fulfillment. It is an incredible system that will change your perception of the world.

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