Livi Bisterzo, co-founder of HIPPEAS, a natural foods snack company, has announced that Leonardo DiCaprioand and Strand Equity Partners have recently made a minority investment in his company. Bisterzo says this adds to the already extremely positive direction of the young company that is making huge strides in popularity in both the U.S. and U.K. Seth Rodsky, co-founder and managing partner of Strand Equity Partners, says he and his company joined because they sincerely believe in the future success of HIPPEAS. He says he also has full confidence in Bisterzo’s capability of leading HIPPEAS into the future. DiCaprio has long been interested in environmental and health-friendly investments. Along with HIPPEAS, he also invested in sustainable seafood brand, Love in the Wild.
HIPPEAS kind of got started as an afterthought. Unlike most entrepreneurs, Livio Bisterzo started with a concept, an idea, rather than an actual product. To get investors interested in his idea, he built an intriguing story behind it. The result was the creation of the now incredibly popular-and becoming more so-HIPPEAS, organic chick pea puffs. To date the brand is being sold by over 18,000 retailers. HIPPEAS has made an especially lucrative partnership with Starbucks.
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Bisterzo’s story began in Milan, where he was born and raised in a working-class family. He learned his work ethic by the example of his hardworking parents. After high school in 1999, he moved to England to attain higher learning at the University of the Arts. In 2003 he began his first venture, an events business. By 2009 he was such an influential businessman that the Evening Standard placed him on their list of London’s 1000 Most Influential People. But that was only the beginning. In the years that followed, he ventured into many other areas of business. Today this successful entrepreneur lives in Los Angeles with his wife and three children.