The Advertising World of Jose Borghi

Jose Henrique Borghi is the co-CEO of the Brazilian advertising agency, Mullen Lowe. He is widely considered one of the most influential advertisers in history. He has produced commercials and classics that are recognized classics. Borghi was born and raised in Presidente Prudente, Brazil. He first found a passion for advertising after his sister took him to see a performance at a local theater. The presentation at the theater that evening was a presentation of the commercials that won awards at Cannes that year. After high school, he attended and graduated from PUC Campinas with a degree in Advertising and Propaganda and learn more about Jose Borghi.

His first pre-college advertising job came with a position at Standart Ogilvy in 1989. Throughout the next few years he worked at various advertising agencies before founding his own, BorghiErh. In 2006, the company was bought and absorbed by advertising agency, Lowe. The two names were combined, making it Borghi Lowe. The recently performed another strategic merger. This time it merged with Lowe & Partners and the Mullen Group and its name was again changed to Mullen Lowe. Through all of the merges, Jose Borghi remained in top leadership. Today he presides as co-CEO with Andre Gomes.

Borghi’s legendary status is not just recent. He has spent most of his advertising career on the top of the game. His advertising genius has long been in demand by many industries throughout the world. Just a few of the high profile companies he has worked for: Delta Airlines, Fiat, Electrolux, Asia Motors, AOL, and American Express. And that is just a small example of the many he has worked for. To date for his advertising work has garnered him 14 Cannes Lions, seven London Festival Awards, ten The One Show Awards, 11 New York Festival awards, 15 April Advertising Awards and 10 Clios Awards and more information click here.