Doe Deere is just one of those people who stands out in a crowd. Whether it’s her multicolored hair or her larger than life personality. It’s hard to pinpoint the exact reason. She is such a rare person many have called her the “Queen of Unicorns.” A nickname she wears like a badge of honor of course. With her love for all things beautiful it makes since that she would launch a cosmetic brand. Her brand, Lime Crime, has become very successful with her at the helm. The most remarkable part of the young entrepreneurs success story is just how unconventional it is. She proves that if you truly believe in yourself you can make your dreams come true.
Deere is a bit of a globe trotter. She was born and raised in Russia, but immigrated to New York at the age of 17 and she now resides in Loss Angeles. Ever since she could remember she was a creative person with a wild imagination. The ambition she now has came with adulthood. As a child she definitely didn’t dream of owning a business. her first love was music and she moved to the states to become a professional musician. Today many people don’t know that she started as a musician. She attributes much of her knowledge in marketing to the time she spent as a member of a band. Deere also has a background in fashion design. To her, fashion and makeup have an interconnected relationship.
When asked in an interview what advice she would give to young women who want to be an entrepreneur her advice was to find what makes you special and follow your heart. Only after you really know yourself can you reach your truest potential. once you accept who you truly are you’ll find that there are other people who feel the same way. Lime Crime was born out of this sentiment.
For Deere makeup is a form of expression. She believes it helps those who are a little insecure feel more confident in their own skin. People can truly be themselves without stressing over what people will think of them.
About Lime Crime
Lime Crime is leading the charge in revolutionizing the makeup industry with its creative marketing techniques and use of the internet. As a digitally-native beauty brand, it is one of the first of its kind. It encourages its consumers to be as different as they want, giving them the confidence to express themselves unapologetically. Learn more: http://limecrime.tumblr.com/